Apple’s Back to School promotion, also known as the “College Student Offer” or “Higher Education Offer,” is an annual event that provides incentives with the purchase of qualifying Apple products. This promotion is targeted at students in higher education and is available in various regions worldwide during the summer months, typically ending about a month after the start of the university semester.
In 2025, the promotion kicked off in North America on June 17, followed by the U.K. and Europe on July 10. The offer includes free AirPods, Apple Pencils, or other accessories with the purchase of select Mac or iPad models. The deal is set to run until September 30 in the U.S. and October 21 in the U.K.
Students can take advantage of this opportunity to enhance their Apple device purchases with complimentary accessories. The giveaway varies by region and includes options such as AirPods, Apple Pencils, and more. This year’s offer marks a return to previous giveaways after a period of gift card incentives.
Aside from the seasonal promotion, Apple extends year-round discounts to students and educational institutions through its Education Store. These discounts are in addition to the Back to School deal and provide ongoing savings on Apple products for eligible individuals.
To participate in the Back to School offer, students must purchase qualifying Mac or iPad models and be enrolled in higher education. Discounts are also available through the Apple Education Store, excluding iPhones. Verification of student status may be required, depending on the region.
Qualifying products for the promotion include MacBook Air, MacBook Pro, iMac, iPad Pro, and iPad Air. Students can select their preferred complimentary accessory at the time of purchase, with some items requiring an additional spend. The offer is not limited to specific products, with variations observed in previous years.
The potential savings in the Back to School deal can reach up to $199, depending on the chosen product and accompanying accessory. Students can benefit from discounts on various Apple accessories, including AirPods, keyboards, and mice, enhancing their overall Apple experience.
Students across different regions, including the U.K. and Europe, can access similar offers tailored to their respective markets. The promotion extends to various countries, each with its own set of terms and conditions to ensure a seamless and rewarding experience for students.
Apple’s commitment to supporting education is evident through its continuous efforts to provide students and educators with valuable discounts and incentives. Beyond the Back to School offer, students can explore year-round savings and exclusive deals through the Apple Education Store.
As the Back to School season unfolds, students have the opportunity to maximize their Apple purchases with complimentary accessories and discounts. By leveraging these promotions, students can enhance their learning experiences and productivity with cutting-edge Apple technology.
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