The latest RAJAR results for the first quarter of 2025 have brought forth a significant milestone for Bauer Media Audio UK, showcasing a remarkable 23.4 million weekly listeners. This achievement comes as Bauer Media Group commemorates its 150th year, underscoring the enduring appeal of Bauer stations to a vast audience.
Noteworthy performances in this quarter include the Hits Radio and Greatest Hits Radio combined, collectively reaching 13.1 million listeners, which rises to 15.3 million when partner stations are considered. The Hits Radio Network has secured an audience of 7.1 million, with the national Hits Radio station attracting 4.7 million listeners. Meanwhile, Greatest Hits Radio maintains its position as the most listened-to commercial station in the country, with a total network reach of 7.5 million listeners.
The Absolute Radio Network has also seen success, boasting a reach of 5.6 million listeners, with Absolute Radio Country experiencing a record 670,000 weekly listeners. The Magic Radio Network has expanded its audience to 3.6 million, showing a 3.2% increase since the introduction of its new schedule earlier in the year. Notably, Magic at the Musicals and Magic Soul have seen significant growth in listenership.
The KISS Network continues to engage audiences effectively, with 3.9 million listeners tuning in, and KISSTORY maintaining its position as the top digital-only commercial station. KISS Xtra and KISSTORY R&B have also witnessed growth in listener numbers, further solidifying Bauer’s presence in the digital radio landscape.
Bauer’s success extends to digital realms, with four of the top five digital commercial stations under its banner, including KISSTORY, Absolute Radio, Absolute 80s, and KISS. Simon Myciunka, CEO for Bauer Media Audio UK, emphasized the company’s dedication to delivering exceptional content and fostering innovation to captivate millions of listeners weekly.
Gary Stein, Director of Audio for Bauer Media Audio UK, highlighted the positive reception of Magic Radio’s new lineup and the successful nationwide marketing campaign launch for the station. He also commended the achievement of Greatest Hits Radio as the UK’s most listened-to commercial radio station, attributing the success to the collective efforts of Bauer’s teams in providing quality programming.
As Bauer Media looks ahead to the future, the company’s commitment to enhancing products, investing in audience engagement, and creating valuable opportunities for commercial partners remains steadfast. With a legacy spanning 150 years, Bauer Media continues to shape the audio broadcasting landscape, setting a gold standard in the industry.
Overall, the RAJAR results for Q1 2025 not only underscore Bauer Media Audio UK’s impressive reach and engagement but also reflect the company’s enduring legacy and commitment to delivering compelling content to enrich the lives of millions of listeners across Europe.
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