In 2025, Aussie sporting events are not just about the games but have become a hotspot for business travelers. These events are pulling in record numbers of corporate attendees to various cities across Australia, blending sports excitement with corporate networking opportunities. Among the top five events, one tournament stands out as the ultimate crowd-puller for corporates.
According to recent data, the top five Aussie sporting events have seen a significant surge in business travel bookings, with a remarkable 19 per cent year-on-year growth. The Australian Open, NRL Magic Round, AFL and NRL Grand Finals, and Bathurst 1000 have emerged as the favorites among business travelers, attracting a diverse mix of professionals to these sporting extravaganzas.
When it comes to corporate interest, the Australian Open in Melbourne takes the lead, drawing 46 per cent more business travelers compared to the other events combined. This establishes Melbourne as the go-to destination in 2025 for corporate sports enthusiasts seeking a blend of sporting action and networking opportunities.
The NRL Magic Round in Brisbane witnessed the highest growth in business travel bookings this year, soaring by 26 per cent. Not far behind, Bathurst during the Bathurst 1000 experienced a 20 per cent increase in corporate travel bookings, showcasing the growing appeal of motorsports events among business travelers.
Corporate Traveller’s Global Managing Director, Tom Walley, highlights the unique networking opportunities that major sporting events offer to businesses. He emphasizes the informal yet impactful connections made during events like the Australian Open, where professionals can network while enjoying the sporting spectacle. Shorter events such as the NRL Magic Round and Bathurst 1000 are also gaining popularity for their condensed networking potential.
Major sporting events bring together individuals from diverse backgrounds, fostering informal networking and relationship-building opportunities for businesses. Walley notes that music concerts featuring global icons like Kylie Minogue, Billie Eilish, and Metallica are also becoming key platforms for face-to-face interactions and relationship building in the corporate world.
As the corporate world increasingly recognizes the value of blending business with pleasure, sporting events have emerged as ideal settings for professionals to network, forge new connections, and strengthen existing relationships. With a mix of thrilling sports action and networking opportunities, these events are redefining the corporate travel landscape in Australia, offering a unique platform for businesses to engage with stakeholders and peers in a dynamic and vibrant environment.
📰 Related Articles
- Bali Travel Insurance Claims Surge Among Australian Tourists
- Australian Shares Surge in FY2025; CBA Leads, CSL Struggles
- Weta FX Boosts Australian VFX Industry with Melbourne Hub
- Victoria’s Secret to Open Flagship Store in Melbourne, Australia
- Verstappen Leads 2025 Australian Grand Prix Contenders in Grid Analysis