Phoenix’s downtown was forever changed in 1947 with the arrival of Bert Easley’s Fun Shop at the City Bus Terminal on West Washington Street. This store was a haven for kids seeking novelty items and gags that would surprise and entertain. Among the shop’s offerings were exploding cigarette sticks, which left an indelible memory on one Phoenix native.
Bill Baker, now 91 years old, vividly recalls the day his innocent prank with an exploding cigarette stick led to an unexpected and somewhat comical mishap involving his mother. Despite this incident, Bert Easley’s Fun Shop remained a hotspot for teenagers looking for a good laugh and a bit of mischief.
Alongside selling gags, Bert Easley had a passion for magic and was known for his skills in teaching magic tricks to young enthusiasts. He even sponsored a magic club at Phoenix Union High School, where students learned the art of illusion and performed at various events. Easley’s magic prowess led him to co-author a book titled Doing Magic for Youngsters, solidifying his reputation as a magician and mentor.
Bert Easley’s journey into the world of magic began in Mesa High School, where he showcased his acrobatic cheerleading talents before moving on to the University of Arizona. His flair for the dramatic extended to his time as a cub reporter, where he would make a grand entrance with a cartwheel over the city desk.
After a brief stint as a dancer in Los Angeles, Easley transitioned to a career in magic, captivating audiences with his performances across the country. His most famous illusion, “Leaning Shoes,” garnered national attention, with a full-page feature in Life magazine capturing the essence of his unique act.
Despite his success on stage, Easley remained grounded in his roots, relocating his store to different locations in Phoenix over the years. The Fun Shop became a hub for aspiring magicians and entertainers, attracting former showbiz professionals who lent their expertise to the business.
While Bert Easley passed away in 1987, his legacy lived on through his family, who continued to run the Fun Shop until its closure in 2018. Easley’s impact on the magic community was profound, with his reported repertoire of over 2,000 tricks showcasing his dedication to the craft.
One of Easley’s most memorable feats took place during World War II when his magic skills secured him a room at a sold-out hotel in Chicago. This anecdote highlights the practical applications of magic and the universal appeal of illusion in various situations.
Today, Bert Easley’s Fun Shop remains a cherished memory for those who experienced its magic firsthand, serving as a testament to the enduring legacy of a man who brought joy and wonder to downtown Phoenix.