For over seven decades, Bert Easley’s Fun Shop in Phoenix was a haven for magic enthusiasts and pranksters alike. The shop, founded by professional magician Bert Easley, became a landmark in the Valley, offering a wide array of tricks, gags, and costumes that brought joy to generations of patrons.
Former Phoenix resident Athia Hardt fondly recalls the shop as a magical place where one could find all sorts of interesting novelties for any occasion. From funny neckties to fake mustaches, Easley’s Fun Shop was a treasure trove of imaginative and whimsical gifts.
Easley’s journey into the world of magic began when he moved to Arizona as a young man and discovered his passion for performing. Despite starting his career in journalism, Easley soon transitioned into comedy and magic, eventually opening his iconic Fun Shop in 1947.
Throughout its history, the Fun Shop became a hub for aspiring magicians and mischief-makers. Easley not only sold an array of magic tricks but also dedicated himself to teaching the art of magic to young enthusiasts. His store was a place where creativity and playfulness thrived, inspiring countless individuals to explore the world of illusion and entertainment.
One of Easley’s most famous tricks, known as “Leaning Shoes,” gained national attention when it was featured in Life magazine in 1952. The illusion, where Easley appeared to lean at a 45-degree angle while smoking a cigarette, showcased his unique talents and set him apart from other magicians of his time.
Aside from his magical feats, Easley was also known for his quirky personality and love for entertaining others. His dedication to bringing joy and laughter to the community through his magic tricks left a lasting impact on all who crossed paths with him.
As the years passed, Easley’s Fun Shop remained a beloved institution in Phoenix, attracting visitors of all ages with its whimsical offerings and playful atmosphere. Even as the shop eventually closed its doors, the memories of Bert Easley and his magical legacy continue to live on in the hearts of those who experienced the wonder and enchantment of his tricks.
Today, the spirit of Bert Easley’s Fun Shop lives on in the hearts of those who remember the joy and laughter it brought to the community. While the physical store may be gone, its legacy endures as a testament to the power of magic and the enduring spirit of fun and creativity that Bert Easley embodied.