Chris Dane Owens’ music video for “Shine on Me” made waves in 2008, capturing the attention of viewers with its blend of rock music and fantasy visuals. The video, created on a budget of $70,000, drew inspiration from iconic fantasy works like “The Princess Bride,” “The Lord of the Rings,” and “Pirates of the Caribbean.” Owens, known for his Emmy-nominated TV productions, aimed to craft a trailer-like experience within the music video, inviting viewers to interpret the narrative.
The video’s popularity soared, attracting accolades from The New Yorker, LA Times, and Wall Street Journal. Its unique blend of fantasy elements resonated with audiences, leading to requests for airplay on mainstream channels like VH1 and MuchMusic. Even the team behind “30 Rock” expressed admiration for the video, showcasing its creative influence in the industry.
Following the video’s success, discussions emerged about transforming it into a full-length feature film. Despite initial budget constraints, the project gained momentum with the support of executive producer Kiki Korol. Collaborating with writer-director Jason Schulz, Owens expanded the video’s universe into “Empire Queen: The Golden Age of Magic,” infusing it with a mix of humor and fantasy reminiscent of “The Princess Bride” and “Harry Potter.”
The film production faced challenges in translating the video’s visual spectacle into a cohesive storyline with dialogue and character development. Owens, portraying Commander Jade Cross in the film, navigated a narrative filled with magic, prophecies, and royal intrigue. The team embarked on a multi-year filming journey, piecing together the fantasy world envisioned in the original music video.
“Empire Queen” eventually materialized after extensive shoots and post-production efforts, marking a significant milestone in Owens’ creative journey. Released online, the film aims to capture the essence of the original video’s cult following, appealing to viewers seeking a fantastical escape reminiscent of classic fantasy adventures.
In today’s digital landscape, where content creation is abundant, Owens remains optimistic about the film’s reception, hoping to cultivate a dedicated fan base eager to experience the magic of “Empire Queen.” As the project transitions from a viral music video to a full-fledged cinematic experience, Owens envisions a future where audiences embrace the whimsical world he has meticulously crafted over the years.
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