The concept of the “experience economy” has significantly impacted various sectors, including theme parks. In 2017, global spending on theme parks reached a record high, with nearly 1.1 billion visitors. The International Association of Amusement Parks and Attractions projects this number to rise to around 1.3 billion by 2022. This surge in attendance reflects a growing preference for experiences over material possessions.
Theme parks are embracing interactivity, augmented reality (AR), and virtual reality (VR) to enhance visitor experiences. Everland, one of South Korea’s premier theme parks, is at the forefront of this trend. By collaborating with local small and medium-sized enterprises (SMEs), Everland is leveraging technology to create unique and immersive attractions.
One such attraction is Lenny’s Magic School, where visitors engage in a multimedia show and participate in interactive experiences. The incorporation of advanced technologies such as Ultra Wide Band enhances the realism of activities like fighting dragons and shooting ghosts. This high-tech approach allows up to 40 participants to engage in battles with precise accuracy and real-time score comparisons.
Everland’s commitment to innovation extends to other attractions like Shooting Ghost, an interactive shooting game that remains popular among visitors. The park also offers cutting-edge virtual reality experiences through attractions like Gyro VR and Robot VR, providing visitors with the opportunity to explore different environments and support local tech development through ticket purchases.
Visitors to Everland can immerse themselves further in virtual reality adventures, including popular attractions like T-Express and Thunder Falls. The park’s VR Adventure attraction offers a wide range of experiences, from thrilling rides to horror mazes, catering to diverse preferences and age groups.
By embracing technology and pushing the boundaries of traditional theme park experiences, Everland is setting a new standard for immersive entertainment. The park’s continuous innovation and integration of advanced technologies not only enhance visitor engagement but also contribute to the growth of the local tech industry.
As theme parks continue to evolve in response to changing consumer preferences, the use of technology will play a vital role in shaping future experiences. Everland’s success in blending cutting-edge tech with entertainment underscores the transformative power of innovation in the theme park industry.
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