Bert Easley’s Fun Shop, a Phoenix institution for 72 years, was a haven of whimsy, magic tricks, and costumes that delighted generations of patrons. Athia Hardt, a former Phoenix resident, fondly recalls the shop as a treasure trove of imaginative and silly gifts, where one could find everything from funny neckties to disappearing ink.
The shop’s owner, Bert Easley, had a colorful history that led him to the world of magic. Starting his journey in Arizona after a dance career in Southern California, Easley’s quirky personality and performing skills quickly made him a local legend. His store became a hub for pranks and illusions, with a wide array of tricks like whoopie cushions and fake mustaches that brought laughter to many events.
Throughout the years, the Fun Shop on McDowell Road witnessed countless memorable moments. From exploding cigarette sticks causing unexpected surprises to magic performances at local schools, Easley’s influence extended far beyond the walls of his store. The shop’s move to a larger facility in 1955 only solidified its status as a go-to destination for all things magical and comical.
Customers like financial advisor Jon Rosenthal and graphic designer Jim Bolek remember their experiences at the Fun Shop with both humor and nostalgia. Whether it was buying sneezing powder that led to unexpected outcomes or donning Groucho glasses for secret ID cards, the shop was a place where creativity and fun intersected.
For former Arizona Secretary of State Betsey Bayless and her friends, the Fun Shop was not just a place for costumes but also a source of nun outfits for special occasions. Easley’s store catered to a wide range of customers, from mischievous kids seeking pranks to adults looking for unique gadgets and costumes.
Despite facing health challenges later in life, Easley’s passion for magic never wavered. He continued to perform locally, leaving a lasting impact on the community. His legacy lives on through the memories shared by those who frequented his shop and witnessed his enchanting performances.
Of all the tricks up Easley’s sleeve, perhaps his most remarkable feat was using his magic skills to secure a hotel room during World War II. His ability to entertain and surprise people extended far beyond the confines of his shop, showcasing the true magic of his personality and talents.
Today, as the location once occupied by Bert Easley’s Fun Shop has transformed into a modern retail space, the spirit of fun and magic that Easley brought to Phoenix lives on in the hearts of those who remember the joy and wonder his shop brought to the community.
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